Monday 28 November 2011

Fashion Industry Research and Case Study


Job Roles

Fashion Designer - This job is all about bringing out the latest trends, knowing the know how about fashion and all the background knowledge and then building on it to make new inventions in fashion. They create new clothes by styling and making them, it can be a whole collection or simply just an item look shoes or jewellery. This role is quite an important one and takes more than one person to be involved in order for it to run as smoothly as it possibly could.

Fashion Journalism- This is one of the most popular jobs these days because blogs have become such a big thing in the industry and they are almost a compulsory type of role that comes with the job. Researching it there is a lot of jobs available and not much experience is needed and this nowadays has become a key part of students entering the fashion world; it’s certainly a step in the right direction.

Business Management- This is the main job not just for the fashion world but also for any in general because without management in a company, it would collapse. The key roles of the management would mainly involve telling every one else what to do, where to be and keeping everyone on schedule. If any one is to give a bad name to the company they’re the ones that are always responsible for taking the blame as they are in charge and expected to. They put their name on the line for others in order to make sure that everyone is achieving the maximum they possibly can. The main power they gain with the job inn hand is the control to finalise everything; in the fashion world they would finalise a collection or a magazine cover.

Styling- This is one of the jobs that really appeals to me, I like the creativity and flair that goes in to the job and the main thing that is eye catching about the role is its all about opinions; nothing is ever wrong in the fashion world so this can be step through the door. After researching this, the thing that popped up most about the job was that it’s all about the contacts and the people you get to know in the business. 


Case Study

Mary Katrantzou is labelled for her bold graphics on the designs and industrial jewellery that are bold statement pieces; her collections are always right on trend and manage to capture the beauty of a ladies body. In my opinion she always aims her collections at the younger generation like the majority of designers because its all about getting your work out there and the young generation that are always appearing in magazines are going to be the ones captured in the clothes and accessories. Like all designers she has her influences like Coco Chanel and Balenclaga this is what inspired her when she was at fashion colleges in America. Although she is a solo designer she collaborated with Sophia Kokosalaki and Bill Bass and other designers, this gives a new edge to her work so that it isn’t the same old collection every season and also then gets her label out in the fashion industry that bit extra. Although she’s Greek and lived in America she has mentioned in previous interviews that she loves the London life and enjoys living and working there. She claims that it has great energy for fashion and that there are always new trends to be intrigued by. Her work is now global reaching out to all the majors stores like Harrods; her career so far hasn’t been that long and she’s always aiming to do more and more but up to now she has achieved so much to say how hard the industry is to get in to.





                

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